Our Founder
Verlyn Sneller
President, Terra Transitional Solutions
With more than 45 years of hands-on experience, Verlyn Sneller is one of the most trusted and respected voices in soil health, biological systems, and regenerative agriculture. His career has been guided by a deep respect for the land and an unwavering belief that healthy soil is the foundation for healthy crops, resilient farms, and thriving communities.
Verlyn’s unmatched knowledge comes not just from research, but from decades spent in the field—observing, testing, listening, and learning directly from the soil itself. He has a rare ability to translate complex biological processes into practical, profitable solutions, helping growers improve soil function, increase efficiency, and strengthen return on investment while protecting the future of their land.
Throughout his career, Verlyn has challenged conventional thinking—asking not just what works today, but what will still work for generations to come. His work has helped countless producers shift their mindset from short-term inputs to long-term soil stewardship. Beyond his expertise, Verlyn brings something even more powerful: a passion for healing—healing the soil, restoring balance by nature, and protecting the land that sustains our families and future generations.
Our Leadership Team
Steve Sneller—Vice President of Technical Operations
Steve Sneller—Vice President of Technical Operations
Steve Sneller—Vice President of Technical Operations
Steve Sneller oversees technical operations and quality assurance at Terra Transitional Solutions. A seasoned business owner with experience in horticulture, landscaping, and residential remodeling, Steve ensures product performance, consistency, and real-world reliability.
Lynn Shoemaker—Chief Financial Officer
Steve Sneller—Vice President of Technical Operations
Steve Sneller—Vice President of Technical Operations
Lynn Shoemaker manages the financial operations at Terra Transitional Solutions. She plays a key role in ensuring the company operates with integrity, stability, and long-term financial strength. Lynn brings a diverse approach that blends precision with customer service for today's growers and future generations.
Susan Sneller—Director of Operations
Steve Sneller—Vice President of Technical Operations
Susan Sneller—Director of Operations
Susan Sneller oversees operations, distributor support, internal systems, and marketing execution. She bridges leadership vision with execution, ensuring clarity, consistency, and strong partner relationships.
Our Vision
At Terra Transitional Solutions, our vision is simple yet profound: to heal the soil and restore balance—naturally. We believe the soil is a living system, and when cared for properly, it has the power to regenerate itself, support stronger crops, and sustain life far beyond a single growing season. Agriculture can be both productive and regenerative—profitable today while preserving opportunity for tomorrow. This is about more than yield. It is about legacy. We are driven to protect the land not only for our children but for the generations that follow—creating change that lasts by working in harmony with nature.